BGH Quick Chef Music Makes Creativity's 'Top 10 Killer Creative' List

14 DEC 2011

Buenos Aires - Creativity, one of the world's most prestigious advertising websites, has just published its annual report on ‘The Year's 10 Most Killer Pieces of Creative'. Del Campo Saatchi & Saatchi, led creatively by Maxi Itzkoff and Mariano Serkin, is among the agencies found on the list of the ten most exciting campaigns of 2011 for work it developed for BGH Quick Chef Music, sharing the stage with masterpieces such as "The Force" for VW and "The Entrance" for Heineken.

"The forte of Del Campo Saatchi & Saatchi," says Creativity, "may well be product innovation.  Known for creating the Teletransportador for Andes Beer, the Argentine agency came up with another brilliant creation in 2011, this one for BGH Microwaves. The beeping of your everyday microwave doesn't match the excitement you feel when your food is ready, so the agency created a limited-edition line of 1,000 appliances, which play a tune when the cooking time is up. They sold out immediately but will be going into commercial production for real in 2012."

The link to the full article: http://adage.com/article/special-report-book-of-tens-2011/ad-age-book-tens-2011-10-ads-creativity-loved/231471/