Big W Appoints Saatchi & Saatchi Sydney

17 FEB 2012

Sydney - One of Australia's largest retailers Big W has appointed Saatchi & Saatchi as its advertising agency.

The appointment follows a pitch process in which six agencies vied for the iconic retail brand.

"As soon as we heard that the Big W account was up for pitch we instinctively knew they were the right retail partner for us," said Saatchi & Saatchi Australia Chief Executive, Michael Rebelo (pictured).

The appointment is the agency's first major account win since Rebelo took up the Chief Executive role at Saatchi & Saatchi last November and the arrival of new ECD Damon Stapleton, and Planning Director, Jason Lonsdale both of whom started in January.

"Our appointment to such an iconic Australian brand is a great endorsement of the new team and momentum we're building at the agency," Rebelo continued. "Big W have ambitious plans and a creative appetite that marries nicely with the culture we're creating. The retail landscape in Australia is arguably one of the most competitive trading environments so working with Big W is hugely exciting for us."

Saatchi & Saatchi Australia begins its partnership with Big W immediately.