Blair Embraces BBR Saatchi & Saatchi's Kosovo Branding Campaign

12 JUL 2010

Ramat Gan - BBR Saatchi & Saatchi are honoured to have received a special mention for their Kosovo nation branding campaign, when Former Prime Minister Tony Blair visited the country last week.

During a speech to the National Assembly of the Republic of Kosovo, Tony Blair said:

"I love your recent publicity slogan - Kosovo: the Young Europeans. You are the newest country in Europe with also Europe’s youngest population."

Mr Blair is seen by Kosovars as having played a critical role in the Balkan War of the late 1990's and in supporting their journey to independence, declared in February 2008.

David Kosmin, who heads the Kosovo account, commented:

"The Young Europeans campaign projects a fresh way to brand a nation through the dreams of its young people. ‘Young’ is a demographic fact, but it's also a feeling that's about seeing the future in a positive light. Tony Blair was influential in shaping Kosovo's past, and it's great to now see him embracing a campaign that's about the country's future."

Tony Blair's speech is available at:  http://www.tonyblairoffice.org/speeches/entry/speech-by-tony-blair-to-national-assembly-of-the-republic-of-kosovo/