Centrade Saatchi & Saatchi Appoints New Creative Director
10 JAN 2012
Bucharest - Centrade Saatchi & Saatchi is happy to announce the appointment of Johan Ohlson as Creative Director.
A Swedish national, Ohlson can call on experience of over 10 years in advertising. Prior to joining Saatchi & Saatchi Romania, he has worked in 8 different countries in agencies such as BBDO Hamburg, Scholz & Friends Hamburg, TeamOne Warsaw and DDB Warsaw. He also worked in the Saatchi & Saatchi Network at both the Budapest and Warsaw offices.
Ohlson has various awards in his portfolio at some of the most important festivals: Silver, Bronze and Shortlists in Cannes, One Show Gold, Epica Gold, Eurobest Gold, Montreux Grand Prix. He is fluent in 5 languages: Swedish, English, German, Polish and Spanish.
"We are excited that Johan is joining our creative team. He is a valuable creative with a wide range of international experience and we have always wanted to bring an international perspective in addition to the Romanian native talent for our work to be truly competitive," said Radu Florescu, CEO Centrade Satchi & Saatchi. "In the last few years, the agency has consistently been ranked among the most awarded Romanian agencies at major industry festivals: Cannes, Golden Drum, New York Festival. I am confident that this tradition will go on and that we will witness even more outstanding work from our creatives under new management at Saatchi."
"I'm very excited about Romania being my next destination. Romania was one of the hottest topics this year in Cannes and Portoroz, so I hope that the results there will have a positive influence on the daily business in agencies," said Johan Ohlson, Creative Director Centrade Saatchi & Saatchi Romania. "One of my goals will be to create edgy and creative campaigns with very good results here at Saatchi. My New Media and Digital experience will be useful when moving into 2012, where Digital is not just a necessity anymore, it is the basis of many brands today. No agency can afford not to have strong digital and the same goes for clients."
Ohlson will head the Creative Department at Centrade Saatchi & Saatchi following the departure of Jorg Riommi, who held the position from 2009 to the end of last year when he was appointed Executive Creative Director at Saatchi & Saatchi Frankfurt.
