Del Campo Saatchi & Saatchi and Andes present The Great Escape
16 FEB 2012
Buenos Aires - The social lives of young people are often threatened by unbearable commitments they'd like to escape from: distant family weddings, golden anniversaries, business events, etc.
This is why Andes Beer hired a specialized rescue team who, using their expert acting techniques and putting on an amazing production, were able to rescue anyone from a depressing event without raising suspicion and instantly bring them somewhere better: to a bar with their friends.
Starting October 15 last year, young people began logging on to the ANDES CERVEZA Facebook page, entering the place, date, time and details of their event to program their escape.
Their stories were evaluated by the rescue team and later confirmed.
The rescues were carried out over two months in the Andean region and the city of Mendoza, some of which were broadcast on television and via the Andes Facebook page.
Notes to editors
Credits
Client: ABInBev
Product: Andes Beer
Campaign title: THE GREAT ESCAPE
Agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Director: Ariel Serkin
Creative Team: Matias Eusebi / Ammiel Fazzari / Patricio Martinez
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Agency Producers: Adrian Aspani / Camilo Rojas / Lucas Delenikas
Production company: Landia
Directors: Matias Moltrasio / Andy Fogwill
Producer: Andy Fogwill / Nico Cabuche
Photography Director: Leo Hermo
Postproduction: Metrovision
Sound designer: Elefante Resonante
Music: Supercharango
Rescues in Mendoza: NewSport Producciones
Producer: Jorge Cresitelli
Advertiser's Supervisors: Ricardo Fernandez / Pablo Firpo / Maria Margarita Ancarola
