HTC Chooses Saatchi & Saatchi Singapore

06 DEC 2011

Singapore - Saatchi & Saatchi Singapore announces that it has been chosen by HTC South Asia to help launch a bevy of new smartphones in the region.

HTC approached Saatchi to develop and roll out integrated multimedia campaigns for major new smartphones in South Asia, including the new HTC Sensation XE with Beats Audio and Sensation XL multimedia superphone.

"We are enormously proud to have been given this opportunity to partner with HTC. They are a remarkable organization, with exceptional growth driven by a culture of creativity and innovation and we look forward to playing a key role in helping to continue drive that growth," commented Paul Roebuck, the agency's Chief Executive.

"Saatchi & Saatchi have proven themselves to understand our organization and our business, and are continually bringing new, interesting and fresh ideas to the table. We look forward to working with them in one of our fastest growing regions," stated Lennard Hoornik, President, HTC South Asia.