Photoblocker: What Happens in the Club, Stays in the Club!

01 DEC 2011

Buenos Aires - It's the year 2011 and digital cameras, cell phones, and the evolution of social networks have made our lives open for all to see.  This often puts the reputation and integrity of individuals at risk, especially when photos are taken at night, in bars and clubs.

That's why Norte Beer has created Photoblocker, the first intelligent beer cooler, which not only keeps your beer at the ideal temperature, but can also detect camera and cell phone flashes, reflecting back a powerful flash that instantly destroys the photo.

Thanks to its 4 sensors and 4 flashes, the cooler is able to give 360-degree protection, keeping anyone nearby safe from the threat of cameras and social network tagging.

The beer coolers were distributed throughout the main bars in Northern Argentina.

See the films at:

Photoblocker: http://www.youtube.com/watch?v=gPm7iWo0Tg4&feature=related

With/Without: http://www.youtube.com/watch?v=-SSb17m7tdk&feature=related