Pablo Del Campo
Pablo Del Campo is the most awarded
Argentinean creative of the last 15 years. He started his career as a
copywriter in 1989, later becoming Creative Director at Casares Grey. He then
worked for Lautrec Saatchi & Saatchi, and Young & Rubicam, founders of
the Argentine creative movement.
In January 2000, he started up Del
Campo Nazca Saatchi & Saatchi, aiming to create a top local agency, and a
very solid one globally. On its 10th anniversary year, Del Campo Nazca Saatchi
& Saatchi was awarded International Agency of the Year for 2010 by
Advertising Age.
During these first 10 years, the
agency has developed an impressive body of creative work for Argentina, Latin
America and the global market, featuring brands of great stature, such as Procter
& Gamble, Gillette, PlayStation, Coca-Cola, Cadbury, and Argentina's
Lovemarks; Andes and Norte beers from Quilmes - Inbev, and Buenos Aires Zoo.
As part of a network committed to
creating ‘Ideas Bigger than Ads', Pablo created ‘Battle of the Surfaces',
in which for the very first time, Roger
Federer and Rafael Nadal played a tennis match in a court of half grass and
half clay. The match was followed by more than 200 million people around the
world. With this same spirit, the agency developed ‘Teletransporter'
for Andes Beer, winning Grand Prix at Cannes in 2010. The campaign generated
more than 6.5 million views on YouTube, and fans around the world called for
the idea to be replicated in their markets.
Positioned as a network agency, but
with a hot shop modus operandi, Del Campo Saatchi & Saatchi has formed top creatives,
and many today are heads of leading agencies around the world.
Pablo Del Campo and his team have
been awarded 54 Cannes Lions, 47 Clios, and more than 220 Fiap awards, among
others.
Pablo Del Campo is a member of the Worldwide
Creative Board, leading and representing Spanish speaking advertising at
Saatchi & Saatchi.








