Conill Issues New White Paper
05 DEC 2011
One in five Americans ages 21-29 is Hispanic.
Numbering eight million, Hispanics 21 to 29 comprise a powerful and bourgeoning market
With 34% growth from 2000 to 2011, and projected growth of 15% in the next five years, their importance is only increasing.
The young Hispanic audience may be easy to spot on a census chart, but is it easy to connect with?
That is the key question explored in Conill's new white paper, 20 in Their 20s: Xploring the New Face of America.
It is the story of how we came to know this dynamic young segment and the themes that define their lives. Getting to know them in intimate depth, we befriended twenty young men and women in Miami and Los Angeles with divergent acculturation levels, economic attainment and heritage backgrounds.
What makes them tick and more importantly, how can marketers get in sync?
Read all about it at http://conill.com/assets/adtiles/20%20in%20Their%2020's_120111114329.pdf
Notes to editors
About
Conill
Conill
is among the most highly awarded Latino agencies in the U.S. and is a four-time
recipient of the prestigious American Association of Advertising Agencies'
O'Toole Multicultural Award. It was named Multicultural Agency of the Year by
leading industry trade publication Advertising Age in 2010 and 2007. The
agency's roster of clients includes JCPenney, Procter & Gamble, T-Mobile
and Toyota Motor Sales. For more information, visit www.conill.com.
Conill is an operating unit of Saatchi & Saatchi and part of Publicis Groupe S.A.(Euronext Paris: FR0000130577) the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on 5 continents, the Groupe employs as many as 50,000 professionals.
