Del Campo Nazca Saatchi & Saatchi - Ad Age International AoY
24 JAN 2011
Buenos Aires - Advertising Age, the renowned global publication, and leader of the media market, has chosen Del Campo Nazca Saatchi & Saatchi as the International Agency of the Year for 2010, as part of Ad Age's annual Agency A-List report. This award, granted by Ad Age, represents the highlight of a great year for the Argentine agency, launching it to top of the advertising world stage.
Headed by Pablo del Campo, Del Campo Nazca Saatchi & Saatchi has recently celebrated 10 years in the business. During this time the agency has developed an impressive body of creative work for Argentina, Latin America and the global market, featuring brands of the stature of Procter & Gamble, Gillette, PlayStation, Coca-Cola, Cadbury and AB InBev, among others.
"At the agency we are driven by the belief that Nothing is Impossible, and by working every day with the "impossible", we - an Argentine agency - have placed ourselves above the most powerful agencies of the most challenging markets." - Pablo del Campo, CEO of Del Campo Nazca Saatchi & Saatchi (pictured)
This was a year with great results for Del Campo Nazca Saatchi & Saatchi regarding new business, winning the Coca-Cola South Latin America and Argentina accounts, and the regional management of Sony PlayStation in Latin America. Moreover, Del Campo Nazca Saatchi & Saatchi has registered a 20% annual growth in net profits over the last 5 years.
"Del Campo's work is consistently insightful, inspiring, and beautifully executed. It sings to my head and touches my heart. They are the Mad Men of Latin America!" said Pete Carter, CEO of Procter & Gamble Brand Building Integrated Communications, regarding the work of Del Campo Nazca Saatchi & Saatchi.
In 2010, the agency was awarded one Grand Prix in Cannes, and one Grand Prix in FIAP, where it was crowned as the Best Argentine Agency of the festival, an honored position also achieved in Diente, where it was awarded 3 Grand Prix, among many other awards won in the most prestigious global advertising festivals. For the last six years in a row, Del Campo Nazca Saatchi & Saatchi has been the most awarded Argentine agency - as per Editorial Dossier - winning 32 Lions in Cannes, 31 CLIO and over 100 FIAP, during its 10 years in the business.
