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HP Personal Systems Group Chooses Publicis Groupe

17 APR 2009

news_EMEA_HP.jpgPARIS - Publicis Groupe has been named to handle above the line communications for Hewlett-Packard's personal systems group (PSG) across Europe, Middle East & Africa.

Geneva-based, PSG, HP's personal computer laptop and handheld division, has handed its EMEA digital communications to Publicis Modem, part of Publicis Worldwide, and its advertising communications to Saatchi & Saatchi Geneva, part of Saatchi & Saatchi.

The appointment is effective immediately.

The pitch was co-led by Richard Pinder, Chief Operating Oficer (COO) Publicis Worldwide and Pedro Simko, Chairman Saatchi & Saatchi Geneva and EMEA Chief Marketing Officer.

Comments Richard Pinder, COO Publicis Worldwide: "HP is an extremely long standing and highly valued client and we are delighted to be expanding our relationship across our home territories."

Comments Pedro Simko, Chairman Saatchi & Saatchi Geneva: "We are really excited to be building an even stronger base for HP in EMEA; this is terrific news for our agency."