New Lexus Pan-Euro Work From Saatchi & Saatchi UK

08 JUN 2007

London - Lexus launches a new TV campaign for its volume model, the IS, this week.

Targeted at a younger audience, the ad features dynamic driving imagery of the IS with the tagline, "Moves you in more ways than one", to communicate the physical and emotional benefits of the uplifting driving experience offered by the IS.

Raindrops that come into contact with the IS are seen to change colour - a metaphor for the uplifting experience the driver has when driving the car.

The pan-European ad was directed by Daniel Barber and will run in the UK until mid July. TV is supported with print ads in motoring and lifestyle press as well as outdoor and radio in July and cinema - a first for Lexus - in August.

The new work for the IS is a beautiful expression of colour, movement and form.