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New Online Campaign for Toyota NASCAR

17 SEP 2007

Torrance, CA - Saatchi & Saatchi LA has premiered original online content based on the misadventures of a fictitious new Toyota department, the Department of Fan Operations.

The 10 comedic webisodes feature improv actors who have an, well, unconventional take on how Toyota's famous kaizen philosophy of continuous improvement applies to the NASCAR fan experience.

The mission of Toyota's Department of Fan Operations is simple:  to enhance the fan experience.

As the NASCAR fan's ambassador, there isn't anything they won't do to help fans get closer to the racing action, no matter how absurd.  Fan Dangler?  Aroma Vision?

View the Department of Fan Operations teaser trailer online now at http://www.toyota.com/pitpass/html/article_09172007_120959.html?section=0&event=0

The Creative Director on the new campaign is Andrew Christou, who recently joined Saatchi & Saatchi LA after several years of directing for Moxie Pictures.