London - Saatchi & Saatchi London flew the flag for Britain at the 2009 Cannes Lions International Advertising Festival, as it outperformed all other UK agencies.

The agency won a total of six Lions for T-Mobile ‘Dance’, the first piece of work in the ‘Life’s for Sharing’ campaign, which saw 350 dancers break into a ‘flash mob’ style dance routine in London’s Liverpool Street Station.

Taking home two Gold, two Silver and two Bronze Awards (and accumulating 30 points* from wins), the agency won more Lions than any other UK-based agency.  Saatchi & Saatchi was also the only UK agency to win more than one Gold Lion.

The agency won the following Lions:

Direct:  Gold in the ‘Commercial Public Services’ category

Film:  Gold in the ‘Consumer Product’ category

Media:  Silver for ‘Best Use of Special Events and Stunts’

Cyber:  Silver

Film:  Bronze for ‘Music’

Integrated:  Bronze

"The whole ‘Life’s for Sharing’ campaign for T-Mobile has really tapped into the feeling of the nation and this is what lies at the heart of ‘Dance’s’ success,” says Paul Silburn, Creative Partner, Saatchi & Saatchi, London.

“Winning in such a broad selection of categories also highlights the true quality of this campaign for T-Mobile,” he adds.

What’s more, for both Direct and Titanium/Integrated, Saatchi & Saatchi was the only UK agency to take home Lions of any kind.  In fact, in the Titanium/Integrated category, Saatchi & Saatchi was the only UK agency to even make the short-list.

In addition to the above awards won via Saatchi & Saatchi entries, T-Mobile ‘Dance’ also took home two more Lions in Media – a Silver for ‘Commercial Public Services’ and a Bronze for ‘Use of Mixed Media’ - having been entered into these categories by MediaCom.  As a result, T-Mobile ‘Dance’ was the UK’s most awarded campaign this year.

*  For each award, agencies gain 10 points for a Grand Prix, 7 points for Gold, 5 points for Silver and 3 points for Bronze.