Saatchi & Saatchi Berlin Cruises Now With Avis

01 JUL 2011

Frankfurt/Berlin - Saatchi & Saatchi Berlin has won another client. Competing against several other agencies, the newly opened office, under the direction of Executive Creative Director Oliver Kapusta and Management Supervisor Anke Peters, was successful in securing the brief for the rental car company's new brand offensive for 2011.

"Our aim is to support our brand Avis more communicatively again and give ‘We try harder' a more prominent face," comments Klaus Tusche, Director of Marketing, Partnerships & Leisure Sales the task. "The concept presented by Saatchi & Saatchi Berlin immediately convinced us and was well received throughout the whole company. We are looking very much forward to working with them, and are totally sure that we have now found a very strong partner for achieving our goals."

"We are totally happy about the win of this awesome brand. And naturally, this is a huge boost for our still young office," says Oliver Kapusta, ECD in Berlin.

The joint project will start in the course of the summer and will be aired across Germany.

Saatchi & Saatchi Deutschland is the Lovemarks Company, which accompanies brands like Toyota, Sony Ericsson, Visa, dm-drogerie markt, Pampers, Ariel, vivesco, Novartis, Senseo, Volvo and Schott Solar on their way to becoming a lovemark.