Saatchi & Saatchi Canada to Mark Leon's Centenary
28 JAN 2009
TORONTO - Saatchi & Saatchi has been appointed by Leon's, Canada's largest retailer of home furnishings, to work on a new campaign celebrating their 100th Anniversary.
"We have worked with the team at Saatchi & Saatchi before and felt that they understood Leon's and our heritage, and would be able to bring this celebration to light in a relevant and meaningful way," commented Bob MacNelly, Vice President Marketing.
Brett Channer, Chairman and Executive Creative Director, said, "We love working with Leon's and Bob, and the opportunity to do something new and different for a brand is always exciting."
