London - Saatchi & Saatchi has been named a global winner as Best ‘Bought' Media Campaign for its TV Commercial "Scout" for Guinness Africa at Diageo's Global Marketing Brilliance Awards last month.
Diageo's global brands demand high standards of marketing excellence and vision from each of its creative agencies. The global competition set out to find those agencies that had delivered marketing brilliance throughout 2010, in terms of thinking, execution and client service. The awards represented the work done by a number of world leading agencies across some of the most recognised global beverage alcohol brands including, Johnnie Walker, Smirnoff, Guinness and Talisker.
The "Scout" commercial was the next installment of the Guinness "Greatness" series in Nigeria, launched in November 2009 to coincide with the Nigeria versus Kenya 2010 Football World Cup qualifier match. The TVC employs the inspirational powers of ‘the "beautiful game" and is based around the central idea that there is "Greatness" in every man, everywhere, and is a call to action for men to step up and realise their potential.
John Pallant, Regional Creative Director, EMEA said: "It's always great to be recognised for what we do. But when it is the recognition of one of our key clients for us producing the best piece of work in this category for the entire year - it is pretty special."
Saatchi & Saatchi Cape Town's Creative Director Gavin Whitfield said: "We wanted this advert to be an inspirational, uplifting story of passion and self belief from the world of African Football. Our ‘Xploring' in Africa uncovered real insights from the real people we wanted to connect with. The fascinating, authentic stories they came back with were alive with optimism and were the inspiration for our work."
The full GUINNESS "Scout" commercial can be viewed by accessing http://www.youtube.com/watch?v=K9122Pl9tCA&feature=related
Andy Fennell, Diageo Chief Marketing Officer, commented, "We are thrilled to recognise some of the best work of 2010, all has required real consumer insight, translating into great execution delivered with flair, agility and above all relevance in today's world. The relationship we have with our agencies is imperative to achieving consistent marketing excellence across our business. All of the finalists reviewed were of a high calibre and the winners particularly stood out from the rest. We look forward to more of their creative and bold ideas in the future."
Diageo's Marketing Brilliance Awards recognised agencies in all of the regions where Diageo operates. Global winners were selected after reviewing all of the winners by each region at a recent Global Marketing Leadership meeting.
For more information on the Marketing Brilliance Awards and a complete list of winning agencies please contact: Edelman at + 44 (0) 203 047 2364.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
