Saatchi & Saatchi Switzerland Named Swisscom’s Lead Agency

04 JUL 2011

Geneva - Saatchi & Saatchi Switzerland has won market leader Swisscom as a new client. The key team members working on this new client, Petar Dakovic, Juerg Aemmer and Pascal Schaub are thrilled with the win and are particularly proud to have the possibility to work for a brand that embodies Swiss values ​​like no other.

"The close partnership and exchange of ideas in recent months has convinced us that Saatchi & Saatchi is an agency that demonstrates strong strategic understanding and creative skills - which both tipped the balance," said Olivier Quillet, head of brand management, Swisscom.

The new brief is supervised by Petar Dakovic, Saatchi & Saatchi Zurich. Michael Samak, regional CEO Germany and Switzerland, feels confident: "Swisscom has the potential of being a Lovemark. We want to tap this full potential. The win is another landmark on the way to our longterm purpose to become the most creative network agency in Switzerland."