Unstoppable Christmas Campaign

22 DEC 2011

Brussels - This Christmas, Saatchi & Saatchi Brussels created something really special for the anti-tobacco campaign initiated by the European Commission. The "Exsmokers are unstoppable"- campaign aims to show smokers the many positive ways in which quitting smoking can improve their lives.

The Christmas action gives you the chance to give your friends a whole new life... a life without tobacco by giving them the iCoach, a free online stop smoking tool. To date, more than 152.000 people have already subscribed to iCoach to quit their old habits, and start a new life.

When visiting the website www.becomeunstoppable.eu you can give this new life as a beautifully wrapped gift. You can create a physical gift, a heart shaped origami with a personalised link towards the iCoach to encourage your friends and loved ones to quit smoking.

Already more than 37,000 people have visited the website within the first 5 days after the launch of the campaign and taken a first step to give their friends the gift of a new life.

We really want to call out to everyone to take this opportunity and give others a new life, to make the world smoke free. The Christmas action offers you the chance to do a good deed, to give someone a life without tobacco and to celebrate this HAPPY NEW LIFE!


Credits
Client: European Commission - Directorate Health and Consumer (Sanco)
Creative Directors: Jan Teulingkx / Alexander Cha'ban
Creative Team: Ross McCurrach / Arnaud Bailly
Online Team: Marlies Deforche / Ronny Welter
Account Team: Karen Smessaert / Niki Peeters
Production Company: Made in B