Edmund has been with Saatchi & Saatchi since 1991 and is one of the most awarded creative directors in Asia, with many regional and international accolades - including 15 Cannes lions.

His first 9 years were spent at Saatchi & Saatchi Singapore, on accounts including Procter & Gamble, Sony, Hewlett Packard, The Singapore Navy and Toyota.

The work on these accounts garnered many creative accolades for the agency.  Which eventually resulted in Saatchi & Saatchi Singapore attaining the coveted Ad Age Agency of the Year award in 1997.

In 2001, Edmund moved to Malaysia, to take up the post of Executive Creative Director where he not only played a lead role in re-building Saatchi & Saatchi Malaysia from scratch, but creatively putting it on the map - the agency produced some of the most popular work for Toyota in Asia and was named Agency of the Year four times.

In 2005, he took on the role of ECD for Indonesia too. Under his creative leadership, Saatchi & Saatchi Jakarta went on to win Indonesia’s Agency of The Year in 2006.

In 2008, he was handed the creative reins for Greater China, and made a member of the Worldwide Creative Board.

He now lives in Beijing with his lovely wife Connie and their three monsters – Caitlin Dian, Christian Kai and Chelsea Mei.