Robert Senior
Robert was appointed UK CEO of the newly formed SSF Group in August 2007. The SSF Group aims to drive growth and creative excellence across Saatchi & Saatchi and Fallon. Robert became Chairman of the WWCB in March 2010.
Previously, after a spell at Simons Palmer, Robert became a founding partner at Fallon London, which he set up in 1998 with four other partners. Together they grew the business from a start-up to a 175 person strong multi award-winning business named ‘Agency of the Year’ by Campaign magazine in 2006 and 2007.
He’s been involved in a highly impressive body of work, including, ‘Parklife’ for Nike, campaigns for Skoda, Sony Bravia and Cadbury Dairy Milk, and ‘Dance’ for T-Mobile.
Robert was educated in Frankfurt (at the American School), in the Netherlands, at Sevenoaks School, and at Durham University.
He qualified as an Austrian ski instructor in 1983 and taught in Austria, Switzerland and France. He is the founder of French Mountain Properties (www.frenchmountainproperty.com).
Robert competed in triathlons until his knee was – as his orthopaedic surgeon diagnosed it – knackered. He also plays the guitar. Badly.












