What We Believe

You might expect a mission statement at this point. We don’t have one. Instead, we have a Purpose, with these components:

• Our Inspirational Dream: To be revered as the hothouse for world changing ideas that create sustainable, profitable growth for our clients.

• Our Focus: To fill the world with Lovemarks.

• Our Spirit: One team, one dream - Nothing is Impossible.

We define our Purpose like this because Kevin Roberts, our Worldwide CEO, co-wrote a book with colleagues from the University of Waikato, New Zealand, called ‘Peak Performance’. The book shows how Peak Performing Organizations run their businesses this way.

Peak Performance

It’s our belief that Peak Performance calls for love and passion. Peak Performers love what they do. Love doing what they do better. And better than anyone else. They live in the now. They think in the next. Peak Performers dream it. Then they do it. Then they aim higher. We practise Peak Performance at Saatchi & Saatchi. We use its detailed methodology to guide individuals to their personal goals.

Lovemarks

What differentiates us is Lovemarks. Mysterious, sensual, intimate, Lovemarks are the future beyond brands, owned by the people. What Clients really care about is a Lovemark’s ability to engender Loyalty beyond Reason, and its ability to create and sustain growth.

Filling the world with Lovemarks is the unswerving focus of all at Saatchi & Saatchi as we help our clients on their journeys from being known, often for good and different things, to being known for things consumers really care about. That is why Saatchi & Saatchi is The Lovemarks Company.

For the Lovemarks story, click here.

Another Big Idea

We believe ideas have the power to change the world. Not just philosophically, but practically. That’s our motivation for the Saatchi & Saatchi Award for World Changing Ideas. Discover more here.

Nothing is Impossible

An unshakable belief from day one of Saatchi & Saatchi.