Kevin Roberts is our Worldwide CEO. He’s a man who likes controversy and loves inspiration. And hates the word "but".
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You can get a fuller picture of Kevin – the way he thinks, the speeches he’s made – on his extensive site by clicking here. |
Kevin is also the originator of Lovemark thinking. Lovemarks are brands that inspire loyalty beyond reason.
People love them because of what they are, not because of what they do. Their appeal is emotional. Companies may own brands. But Lovemarks are owned by the people who love them.
Click here to find out what Saatchi & Saatchi knows about unlocking consumers’ hearts and making them fall in love with a brand.
